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Big Business Machinations at the Small Business Level With the Aid of Texting

It’s tough not to marvel at just how well those really big and really successful businesses manage and run themselves. Call them faceless all you want but there is no way to deny the fact that they have discovered the secret to properly running a business. Unsurprisingly, those facts are closely related to the reason for why they are the top businesses in their chosen organizations. What is a small business to do when faced with the challenge of having to deal with this business behemoth? Well, for one thing, they could take a few pointers from the big boys and start using a few of their tricks to improve the way they handle things. One way to do so is to streamline the communication processes just as the big businesses do, and as what may come as a surprise to some, texting can really help in this regard.

“Communication cannot be overlooked by any business”, says noted entrepreneur Ray Bolouri. It’s a fundamentally important aspect of the business, and neglecting it or just allowing it to remain stagnant with regards to its development is a surefire way to pave a road to the poor house. Think of it this way, if a man who has spent years in the business world cultivating the way communication is done at a corporate level emphatically says that this is a valuable part of any business model, then chances are that it is true. Communicating with someone is the only real way to get their take on certain issues and events, and access to inside information like that is what businesses need most if they are to succeed in the long term. Understanding just how important communicating can be to a business is just part of the formula for success. The next part of the formula involves actually making use of a communication method that successfully communicates with potential customers, and texting may be exactly what is needed.

Business texting can work astonishingly well, particularly for a smaller company. This is because the built-in advantage of the smaller business is that it is better positioned to connect with customers than their larger counterparts. Texting basically gives these smaller businesses a way to converse with potential customers in ways that can enable them to form better relationships. A business is always going to be successful when it has the trust of the public, and even a smaller business can obtain that by simply implementing a more comprehensive business texting program within their operations. It may even stand as the best way for a small business to remain relevant in a world that is being more flooded by the prevalence of larger companies.

Writing a Business Plan for Your Beauty Business: What You Need to Know

I know creating a business plan for your beauty business sounds daunting but it doesn’t have to be. A business plan is simply a description of your business and how you plan to start and operate it. The best way to get started on your business plan is by writing down your answers to a few questions. Let’s get started. Go grab yourself a piece of paper and a pen and write down the answers to the following questions:

1. Do you want to go mobile or work from a home studio?

Do you envisage travelling around in your car stopping at your client’s home or place of work or would you rather your clients come to you?

2. How far do you want to travel?

If your answer to question 1 was travelling to your client the next question to answer is how far. Do you envisage a local business or one where you travel all over the country or even the world?

3. How many hours per week can you work on your beauty business?

Do you have other commitments? Do you have a family or a full time job or are you ready to work whatever hours are necessary to build a successful beauty business?

4. How many clients do you want each year? Who is your ideal client?

To achieve real success you need to have something to aim for. How big do you want your beauty business to be? How many clients do you want to have? What type of client would you most like to have? By knowing the answer to these questions in advance you can create a plan that will get you what you want.

5. How much money do you have to invest in your business?

Do you have money to invest in your beauty business or more of a shoestring budget? It takes less time to grow your business when you have money to invest but you can build a business on a small budget if you are determined enough.

6. Where do you see your business in 6 months, 1 year, and 5 years?

What kind of beauty business would you like to have in 6 months, 1 year and 5 years times? A successful bridal business with 10 bookings after 6 months, perhaps 30 bookings after 1 year and a full schedule with your own assistants within 5 years perhaps? Visualize what your life would be like when your business is successful. Where would you live? what kind of house would you have? What would you drive? Remember visualizing success is a stepping stone to achieving success!

Use LinkedIn for Business Growth

Social media is dynamic. It is a powerful force with worldwide significance. Hundreds of millions of Facebook, Twitter, Google+ and blog users have dramatically changed the way individuals interact, communicate and share information.

The same social media forces that shape personal or consumer culture have also deeply impacted the world of business. Corporate media culture has been irreversibly impelled to move forward into the 21st century as a result. Business always strives to generate the most interest in their products and services. Traditional exposure to the broadest audiences still includes television, radio and print media.

However, when it comes down to it from a business-to-business perspective, is that enough? Are you building enough relationships from contacts, generating enough leads, producing enough volume of sales with 20th Century media technology?

Ask yourself this question, “Have I made the most of social media opportunities for my business today?”

In addition to Facebook, Google+, Twitter etc., there exists a network solely dedicated to the business professional. LinkedIn is a fusion of consumer and business social media platforms. It’s over 200 million users connect with each other for networking, job seeking and business contacts over a wide range of industries and government.

It is a very successful venture. LinkedIn boasted third quarter 2012 revenues of $252 million. At that time LinkedIn stock was trading for $112 per share.

Here are some ways LinkedIn can help make your business grow:

Use LinkedIn to Effectively an Implement Employment Strategy

Many businesses large and small make use of the employment resources LinkedIn provides. The job search and employment features of this network will connect talented people with talent seekers. LinkedIn members are able to directly contact business seeking applicants for open positions. Human resource solutions and expertise is available through the Group feature on LinkedIn as well.

Increase B2B Lead Generation with LinkedIn

LinkedIn is arguably the best social medium for business-to-business companies. This network has an astonishing visitor to lead conversion rate of 2.74%. This is three times the conversion rate of Facebook and Twitter. The key to success here is to post information that is high value, decidedly relevant and offers unique industry insight. As this is a social website after all. The hard sell is not the way to go, no matter how tempting.

Increase Sales with LinkedIn

Customized add banners that link back to your company website are free of charge with LinkedIn. Company pages that offer specific content targeted to LinkedIn member profiles are also offered. These features can drive sales through the over 1.5 million member Groups or communities that reside in the LinkedIn network.

Build and Strengthen Your Business Relationships

Information sharing in the form of posts are allowed with LinkedIn. Adding meaningful industry content that is beneficial and interesting to LinkedIn promotes visibility for your business. LinkedIn analytics will monitor the effectiveness of your posts and enable you to change post updates to optimize your reach. This will vastly increase your chances of connecting to the companies that can benefit the most from business with you and vice versa.

In conclusion, make LinkedIn a part of your overall business growth strategy. You won’t be sorry.