Why Your Small Business or Start-Up Needs A Website

As a small businesses owner you might not think you really need a website. You are running your business face to face with your customers and expect that will always be the way you operate. And this may well be an accurate assumption.

But what happens when one of your loyal customers is at their local shopping centre and realizes they need to contact your company? They are not at their home, so they don’t have access to a telephone directory or your business flyer stuck on their fridge.

But they do have a smart phone.

So they type your details into Google to get your phone number.

What would your customer find if they did this today? If you don’t have a business website or any type of online presence, your customer will be finding your competitors! And if they are particularly desperate for your services they may call one of your competitors so they can quickly get what they need.

This is not what you want to happen. You have invested time and money in building up your business, giving your customers the products or services they want and offering great customer service. It’s crazy to think that your loyal customers might end up shopping elsewhere just because they could not find you online.

Think about the traditional places that you advertise. Perhaps you invest in mail outs to your local area. Mailbox drops or direct mail may be great options for you. You have the option of advertisements in your local newspaper and you probably have a listing in your local business phone directory such as the Yellow Pages.

More than likely you advertise in these places for two reasons.

The first is that you know they work. Advertising brings more business if it is done correctly. New customers mean more profit for your business as well as ensuring the ongoing viability of your company.

The second reason for advertising in well-known places is that most of your competitors will be advertising there too. It’s not uncommon to receive mailbox flyers from competing companies on the same day. The telephone directory lists hundreds of businesses in the same industry and each of those pays for that advertising so they can stand out.

Your competitors are most definitely advertising online and making sure they have their own websites. Whether your industry is landscaping, dentistry, cleaning or fitness training, your competitors know the benefits of their customers being able to find them online. More and more of your customers are spending increasing time online; it may seem odd to them that you don’t have a website.

Don’t panic if you don’t know anything about starting or maintaining a website. There are teams like 99 Business FX to help you at every single step. We’ll partner with you to get you online with the minimum of fuss. And we’ll also make sure your new customers can find you online.

Serving your customers well is the number one reason that your small business should have a website. When your customers search for you, you want them to be able to find you quickly and easily.